6+
Years
Experience across digital marketing, SEO, websites and technology.
Engineer · Developer · Growth Professional
I Build Digital Products and Grow the Businesses Behind Them
I’m Ali Alkhatib, an Informatics Engineer and digital professional based in Dubai with more than six years of experience across web development, SEO, performance marketing, analytics and mobile application development.
BASED IN DUBAI
Ali Alkhatib
About Me
Technology, Marketing and Growth in One Skill Set
My background combines digital marketing leadership with hands-on technical development. I’ve worked across paid acquisition, organic search, websites, landing pages, tracking, analytics and mobile applications.
That combination allows me to look beyond a single campaign or interface and understand how the website, marketing funnel, analytics, product experience and business objective connect together.
4
Core Disciplines
Web development, SEO, mobile apps and performance marketing.
UAE
Market Experience
Work across Dubai and UAE businesses in multiple industries.
Tech
+ Growth
Technical execution combined with marketing and product thinking.
Areas of Expertise
From Acquisition to Product Execution
My work sits at the intersection of development, search, paid acquisition, analytics and digital product experience.
01
Web Development
WordPress websites, landing pages, responsive front-end experiences and conversion-focused web architecture.
02
SEO & Organic Growth
Technical SEO, content strategy, internal linking, Search Console analysis and organic search growth.
03
Performance Marketing
Meta and Google campaign management, lead generation, audience strategy, analytics and funnel optimization.
04
Mobile App Development
Flutter and Dart applications with Firebase integration and product-focused mobile workflows.
Career Journey
Experience Built Across Search, Growth & Technology
My professional path started with SEO and expanded into performance marketing, growth strategy, training and software development.
SEO Specialist
Velvet Home · Dubai, UAE
2018 — 2020
Worked on SEO content, keyword research, internal linking, off-page strategy, indexing and technical performance improvements.
Digital Marketing & Growth Manager
Double Action – Digital Marketing Solutions · Dubai
2020 — 2024
Led digital marketing activities across medical services, car rentals, interior design, retail and ecommerce, covering paid media, SEO, websites, landing pages and reporting.
Digital Marketing Manager & Trainer
Expert Advice International Academy · Dubai
2024 — Present
Planning acquisition campaigns, landing pages, content and lead-generation activities while delivering practical training in paid advertising, SEO, analytics and campaign optimization.
Freelance Digital Growth Projects
UAE Businesses
2024 — Present
Performance marketing, ecommerce acquisition, app-install campaigns, medical marketing, WhatsApp funnels, tracking and conversion optimization across UAE client projects.
Technology & Platforms
Tools I Use to Build, Measure & Grow
My workflow combines development platforms, analytics, advertising systems and search tools so product, traffic and conversion data can be viewed as one connected digital system.
WEB
WordPress
ECOMMERCE
WooCommerce
FRONT END
HTML / CSS / JS
MOBILE
Flutter / Dart
CLOUD
Firebase
SEO
Search Console
PAID MEDIA
Meta Ads
PAID MEDIA
Google Ads
ANALYTICS
Tracking & Reporting
Background
Engineering Foundation, Digital Career
A technical education supports the way I approach websites, products, analytics and digital systems.
Informatics Technology Engineering
Al-Baath University, Syria
Degree completed in 2017.
Arabic & English
Arabic — Native
English — Conversational / Working Proficiency
Product Development
Building Products Beyond Marketing Campaigns
My recent work also includes building Flutter applications where product experience, business workflow and growth data intersect.
Ecommerce Platform
MAQADI
A Flutter ecommerce ecosystem with customer and administrative applications covering products, offers, orders, users, delivery, promotions and analytics.
The project connects mobile product development with ecommerce merchandising, customer journeys, Firebase services and growth-event tracking.
Legal Technology
NAFEETH
A Flutter-based legal practice management platform designed around cases, client records, documents, hearings, permissions and operational workflows.
The project combines structured legal workflows, role-based access and Firebase-connected mobile application architecture.
How I Work
Business Goal First, Technology Second
Technology and marketing decisions should serve the business objective, not become the objective themselves.
01
Understand
Define the business, user, problem and desired outcome.
02
Architect
Build the right structure across website, funnel, product or campaign.
03
Execute
Develop, launch and connect the required digital systems.
04
Improve
Use performance data to refine experience and growth.
Explore My Services
Development and Growth Under One Roof
Explore dedicated service pages for web development, search, apps and paid marketing.
Web Design
Responsive and SEO-ready websites built around business objectives.
Web Design in Dubai →SEO Services
Technical SEO, content strategy and organic search growth.
SEO Services in Dubai →App Development
Flutter mobile products for ecommerce and business workflows.
App Development in Dubai →Digital Marketing
Meta, TikTok and performance marketing focused on measurable outcomes.
Digital Marketing in Dubai →
Let’s Work Together
Have a Digital Project You Want to Build or Grow?
Whether the challenge is a website, search visibility, mobile application or performance campaign, let’s start with the business objective and build from there.
