Apex AI

Online - Ask me anything
Professional Biography

Behind the Code & Strategy

A 6-year journey of engineering high-performance websites,
dominant SEO strategies, and data-driven digital marketing.

Professional Biography

EXPERT IT ENGINEER, SEO & MARKETING STRATEGIST IN DUBAI

IT Engineer with 6 years of experience across SEO, WordPress development, and Digital Marketing. Experienced in serving as SEO Director and Marketing Manager, delivering measurably higher search rankings and brand growth through data-driven campaigns. Specialized in scaling online visibility for medical centers, real estate developers, and e-commerce brands in the UAE and international markets.

Areas Of Expertise

WordPress Developer

Custom theme and plugin architecture, focused on high-performance and scalability.

Digital Marketing

Social Media Management (SMM) and advanced Google Ads campaign strategies.

SEO Mastery

Specializing in Technical, On-Page, and Off-Page SEO to dominate search results.

SEO Tools

Expertise in Google Analytics, Search Console, SEMrush, and Ahrefs for deep audits.

Front-End Dev

Building responsive interfaces using HTML5, CSS3, JavaScript, and Bootstrap.

CRO & Analytics

Conversion Rate Optimization and deep data analytics to maximize ROI and UX.

Work & Marketing Experience

Marketing Manager & Strategist

Ruya Creators — Dubai, UAE
Current
  • Managing high-budget marketing campaigns for URBN EDGE real estate, targeting investors in the UK and Turkey for Dubai properties.
  • Directing social media marketing for Rashan Home, a UAE fresh grocery and meat delivery application.
  • Leading paid advertising scripts and strategies for training institutes, promoting diplomas in Law, Cybersecurity, and Languages.
  • Optimizing ad copy and performance marketing for luxury perfume and oud brands (MI Perfumes).

Digital Marketing Trainer

Expert Advisors Institute — Dubai, UAE
Current
  • Delivering comprehensive training programs and professional diplomas in Digital Marketing, SEO, and Paid Advertising.
  • Equipping students and professionals with practical, hands-on strategies for real-world campaign management and brand growth.

SEO Director

Double Action, Digital Marketing Solution — Dubai, UAE
2020 – 2024
  • Led a team of specialists to implement customized SEO strategies, achieving a 25% improvement in keyword rankings.
  • Created dynamic SEO plans aligning with algorithm updates, leading up to a 35% growth in keyword visibility.
  • Developed comprehensive On-Page strategies, achieving a 30% increase in first-page impressions within 3 months.
  • Designed Off-Page strategies resulting in measurable improvements in domain authority and backlink quality.

SEO Specialist

Velvet Home, Decoration Company — Dubai, UAE
2018 – 2020
  • Achieved a 40% improvement in first-page visibility within six months through strategic content plans and SEMrush research.
  • Increased domain authority by 20% by identifying high-authority domains and executing backlink strategies.
  • Optimized website speed and asset compression, leading to a 40% improvement in load times and UX.

Personal Info & Skills

Education & Languages

  • Degree Informatics Technology Engineer (2017)
    Albaath University
  • Languages Arabic (Native) — English (Conversation)

Demographics

  • Nationality Arabic Syrian
  • Date of Birth 25 July, 1996
  • Address Dubai, UAE

Key Competencies

Paid Advertising Campaign Management Analytical Skills Team Leadership Technical SEO Adaptability